The PR side of Amazon’s drone unveiling on 60 Minutes

Amazon-PrimeAir-flying

This is a very interesting article by Axia Public Relations on the PR side of Amazon’s unveiling of the “Amazon Prime Air” drone on 60 Minutes. It was a giant move for both Amazon and 60 Minutes and its timing was perfect. It was done the night before Cyber Monday, which is the biggest day of the year for internet retailers.

Check it out here and write what you think of the article in the comments.

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